How Much Should Professional Headshots Cost?

If you're considering booking a professional headshot session, one of your first questions is probably: "How much will this cost?" And it’s a valid question. In a world where personal branding is more critical than ever, professional headshots are an investment in your career or business. But with prices ranging from £50 to over £1,000, it can be challenging to determine what’s fair, what you’re paying for, and what will provide the most value.

Let’s break it down so you can make an informed decision about your headshot investment.

The Range of Professional Headshot Prices

Budget Options

(£50–£150)

At the lower end of the price spectrum, you’ll often find quick, high-volume studios or freelance photographers just starting out. While the upfront cost is attractive, these sessions may come with limitations:

Short session times (often 15-20 minutes).
Minimal editing or retouching.
A limited number of final images.
Simple lighting & backgrounds with little personalisation.

Who it's for: If you’re in a pinch and just need a basic photo, this might work—but don’t expect tailored results or top-tier quality.

Mid-Tier Options

(£200–£600)

In this range, you’ll find experienced professional photographers who specialise in headshots.

You’ll typically receive:

A consultation to discuss your goals (e.g., corporate, lifestyle, personal branding).
Longer sessions (30–60 minutes) with multiple looks or outfit changes.
High-quality retouching and editing.
More creative input into the look, lighting, and overall vibe of the photos.

Who it's for: Professionals, business owners, and creatives who want to elevate their personal brand with polished, high-impact photos.

High-End Options

(£700–£1500+)

At the top end of the market, you’re paying for a luxury, bespoke experience. Photographers in this range often cater to executives, CEOs, and high-profile individuals.

Expect:

Personalised styling and creative direction.
Professional hair and makeup services included.
Access to premium studio setups or unique locations.
High-resolution images with exceptional attention to detail.
Comprehensive packages with multiple photoshoots or full branding sessions.

Who it's for: Individuals who want the absolute best and are willing to invest in a standout, magazine-quality look.

What Are You Really Paying For?

When comparing prices, remember that professional photography isn’t just about the hour or two you spend in front of the camera.

Here’s what your payment covers:

Experience: Skilled photographers know how to position you, use flattering lighting, and capture your personality in a single frame.
Equipment: High-quality cameras, lenses, and lighting setups are costly investments for photographers and contribute to better results.
Editing: Retouching is an art form in itself. Professional photographers carefully enhance your image to look natural, polished, and professional.
Studio/Location Costs: Studio rental fees or travel expenses are often built into the price.

Think of it as an investment in your career. A great headshot works for you 24/7 on LinkedIn, your website, and beyond—helping you land jobs, clients, or partnerships.

What’s the Value of a Professional Headshot?

Let’s be honest, professional headshot isn’t just a nice-to-have—it’s a career asset. Here’s why:

Profiles with professional photos get 14x more views on LinkedIn.
Recruiters and clients are far more likely to engage with someone who looks polished and confident.
Your headshot represents your personal brand across all platforms, from Zoom to email signatures.

A single opportunity gained through a professional photo—whether it’s a job offer, a new client, or a promotion—can far outweigh the initial cost.

Tips for Choosing the Right Photographer

Check at Their Portfolio

Make sure their style aligns with what you want.

Do they specialise in corporate, lifestyle, or creative headshots?

Check Reviews or Testimonials

Past client feedback is a great way to gauge their professionalism and results.

Ask About the Process

A good photographer will guide you through the session and make you feel at ease.

Clarify What’s Included

Always confirm how many images, editing, and extras (e.g., makeup, studio fees) are part of the package.

So, How Much Should You Spend?

Ultimately, the price of a professional headshot comes down to your goals and budget. If you’re a business owner or professional looking to make a strong impression, investing £200–£600 for a high-quality session is a sweet spot for balancing cost and quality.

For executives or high-profile professionals seeking the best of the best, higher-end sessions may be worth the splurge.

Professional Headshots in London and Europe

by Anna Alekseeva

Looking for stunning, high-quality headshots that elevate your brand?

Anna specialise in crafting professional photos tailored to your unique style and goals.

What Anna offer:

Tailored sessions for corporate, creative, and personal branding headshots.
High-quality editing to ensure a polished, professional finish.
Studio & on-location options in London and across Europe.

Pricing starts at £280, with packages designed to meet your needs.

Book Your Headshot Session Today

Ready to invest in yourself and your career? Click here to learn more and secure your session.

Let’s create photos that will help you stand out and succeed.